Target will make its holiday deals available early and will not open Thanksgiving Day in attempts to prevent crowds during the season.
The coronavirus pandemic has pushed retailers like Minneapolis-based Target to reevaluate Black Friday and the holiday season, which is traditionally retailers’ busiest time. As a way to help cut down on crowds at its stores, Target will begin offering its holiday deals online and in stores starting in October.
Target joins Walmart in staying closed on Thanksgiving Day.
“The investments we’ve made in our business and our incredible team have enabled us to move with flexibility and speed to meet guests’ changing needs during this global pandemic,” said Target CEO Brian Cornell in a statement. “This year more than ever, a joyful holiday will be inseparable from a safe one, and we’re continuing to adjust our plans to deliver ease, value and the joy of the season in a way that only Target can.”
The retailer also will expand its same-day pickup and delivery, making 20,000 more products available for Drive Up, order pickup and Shipt delivery.
Twitter: @nicolenorfleet