Minnesota had 40 brewery openings in 2015, and some believe caution signs are starting to appear on the state’s market. Liquor stores can only provide shelf space for so many products, and bars are finding it difficult to stock new options alongside fan favorites. Although smaller breweries are finding ways to stay open, those looking to expand may hit limits on how far they can expand their reach within the state.
In 2015, the overall industry in the U.S. added 620 breweries while 68 closed, according to the Brewers Association. However, no breweries have shut down in Minnesota, and one craft beer retailer and a craft-beer bar have closed so far.
There is still interest from consumers for new brews all the time, but that can be a burden for producers. Analysts worry that consumers are much less likely to be brand loyal as they look for different tastes. Becoming too successful can also be a disadvantage for breweries, as consumers may shun a brand if it becomes too mainstream, reports Minneapolis Star-Tribune. Full Story
Related: MN Experiencing the Start of Craft Spirit Boom; Lawyers Come Together to Deal With Craft Beer Laws.